Business means growth, and growth is measured by increased profits and market share. Each company aims to achieve growth, and it achieves this through increased sales or cost reductions. In either case, the goal is to increase profits. 

And this, at the deepest levels of abstraction, can be attributed to two scenarios. 

The first scenario depends on Pareto.

Their firm belief is that only 20% of causes influence 80% of profitability. These causes could be on any dimension – people, process, technology, risk management et al.

The second depends on Kaizen.  It states that each business process improves by breaking it down into tiny atoms. Kaizen’s root philosophy revolves around ‘marginal gains’. It is a construct that proves a 1% improvement in any process, everyday, and yields a 37X improvement after a year.

Formula One (F1) is the highest class of international racing for open-wheel single-seater. And the F1 teams swear by marginal gains, so do cycling teams. There is a place for it in retail branding. And while we are at it, manufacturing design is a natural candidate.

So, why aren’t more teams rooting for marginal gains?

Despite business data changing quarterly, why are the teams striving for moonshot jumps?

Today’s aim at the moonshot will end in a decaying mass of slides. It has outdated information, and unlucky participants. These participants ignored the true elements of their job. They focused on the destination that changed midway.

Has there ever been a more rewarding approach to growth, other than by ‘doing the job’ and ‘improving on the go’?


If you are responsible for helping your people grow, consider marginal gains.

Break down your process into parts. Coach on the details of each part. Some details would be easy to understand, others won’t. But the key is to help them master one aspect at a time.

Help them apply the details at work. Help their managers visualize the change from the day they started. Help them take a step back after 15 days or a month, and show them the combination in action. 

Continuous growth builds future-proof foundations. Most learning programs are nothing but marginal gains. 

RapL is the marginal gain platform used by learning teams at Toyota, Shell, Casio, HUFT, Koko Black, etc. Get in touch with us, and we will help you develop your microlearning agenda.


Mr. Murali Krishnan

CPO of RapL Inc

Author Spotlight

Murali Krishnan is the co-founder and Chief Product Officer (CPO) of RapL Inc. Murali is passionate about using technology to accelerate human skills development at scale. In the past two decades, he has led global software teams at Microsoft Corp., Starbucks Coffee Company, and start-ups across the consumer and enterprise sectors. 

As VP of the Starbucks Digital Platform, Murali enabled millions of mobile orders and over $10 billion in payments from customers of the world’s largest coffeehouse chain. At Microsoft, Murali was a Director, leading the development of e-commerce platforms, app stores, subscriptions, payments, big data, AI, and anti-fraud systems.  

Murali holds an MS in Computer Science from the University of Wisconsin, USA. He has a BE in Computer Science & Engineering from College of Engineering, Chennai, India. He is passionate about running marathons and is currently preparing for a Grand Canyon hike.

Join the Thought Leadership Journey

Request Submitted

Your request for account deletion has been submitted. We will process your request shortly. Thank you for using our service

ISO 27001:2013


ISO/IEC 27001:2013 is a security management standard that specifies security management best practices and comprehensive security controls following the ISO/IEC 27002 best practice guidance. The basis of this certification is the development and implementation of a rigorous security program, which includes the development and implementation of an Information Security Management System (ISMS) which defines how RapL perpetually manages security in a holistic, comprehensive manner. This widely-recognized international security standard specifies that RapL do the following:

  • We systematically evaluate our information security risks, taking into account the impact of threats and vulnerabilities.
  • We design and implement a comprehensive suite of information security  controls and other forms of risk management to address customer and architecture security risks.
  • We have an overarching management process to ensure that the information security controls meet our needs on an ongoing basis.

RapL has certification for compliance with ISO/IEC 27001:2013. These certifications are performed by independent third-party auditors. Our compliance with these internationally-recognized standards and code of practice is evidence of our commitment to information security at every level of our organization, and that the RapL security program is in accordance with industry leading best practices.



SOC 2 compliance is a set of standards that organizations use to ensure the security, confidentiality, and integrity of their systems and data. SOC 2 compliance is often required by organizations that process or store sensitive data. RapL has compliance with SOC2 Type II report.

Thanks for your application

We appreciate your interest in RapL. If you are selected for an interview, we will contact you shortly.

You'll hear from us soon

We’ll be in touch via email or a brief phone call.
During the week, you’ll hear from us within 24 hours and if it’s a weekend, we’ll follow up on Monday morning.

If you have a question, please feel free to email at