How This Apparel Firm Is Using Microlearning To Help Employees Fix Knowledge Gaps?
India’s largest fashion brand offers a wide range of bottom wear in terms of colors and styles for women. It serves as a one-stop shop to win at the style game, with 350 exclusive brand outlets, over 550 large format stores, and 10,000 employees. This apparel firm helps women curate their style, make a statement, and set their own path.
In order to keep pace with an ever-changing marketplace, managers at this apparel firm needed to track and monitor their employees’ knowledge. They did this by using microlearning at RapL. Microlearning is a method of delivering small pieces of information or training in a way that is easily digestible for the learner. This allowed the managers to quickly identify any knowledge gaps that their employees had and then take corrective action. As a result, the employees were able to stay up-to-date with the latest changes in the marketplace and keep the company competitive.
When scaling up rapidly, you need to hire aggressively to keep up with the transforming market. In the absence of a dedicated team, it is necessary to create a structure that would enhance employee expertise. As a result, there were some challenges involved.
Lack of product knowledge and SOPs
Front-line employees lacked knowledge of products and customer service processes. This hindered store effectiveness.
Onboarding new employees and updating the existing ones with relevant information takes a lot of time.
Knowledge gap identification
Managers have no visibility of the learning gaps that exist among their team members. Therefore, they couldn’t take corrective action.
Lack of motivational drivers for learning
Employees had no reason to be compelled to learn. The traditional methods were often tedious, time-consuming, and provided in intervals of 60, 90, and 180 days.
RapL has become the virtual L&D team for us for the past 3 years, where learning happens without interfering with the work hours. A perfect fit for workplace learning
Head of Marketing