RapL Brand Guidelines
Introduction
RapL (Rapid Learning) is the mobile-first AI driven personalized, bite-sized and adaptive learning platform.
We believe in empowering individuals and organizations to adopt a culture of continuous learning and produce exceptional outcomes. Our continuous innovation and rapid & professional customer success engagement will help you tackle the emerging and changing needs.
RapL Brand
Our brand pillars describe who we are. They express our beliefs and inspire our behaviors. Our brand pillars are innovative, exciting and inspiring.
Logo
The RapL brand represents our tenets of quality, reliability and durability. It also stands as a symbol to inspire people around the world to go to places and do the things they’ve always dreamed of.
RapL Brand Logo
Configurations
Minimum size
9 mm
Digital
24 mm
Color Variations
Full-color logo
Single-color logos
The preferred single-color options are black logo on a white background, or a reversed white logo on a black background or the white logo on RapL’s gradient blue background. While the preferred background colors are white, black or RapL’s gradient blue, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The RapL logos should not be produced over a pattern or color gradation that undermines legibility.
Incorrect Usage
Incorrect Full-Color logo use
For both building brand awareness and protecting the trademark of our brand, it’s important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way. The following examples illustrate possible misuses and simple rules to follow. These examples apply across our entire suite of logos.
Incorrect single-color logo use
The following examples illustrate possible misuses for single-color logos. Always use a single-color RapL logo in black or white; always use a white, black or RapL’s gradient blue background unless a co-branding partner controls the background color. In this case, use only a black or white RapL logo on the alternative-color background.
Logo Icons
Tagline
Overview
“Elevate Your Workforce” is the verbal expression that captures the essence of the RapL brand. It’s the enduring spirit that inspires people to learn continuously and live life to the fullest, whatever their jobs may be.
Use our tagline Elevate your workforce with intention and integrity. Follow the guidelines below for correct usage whether applied as a headline, a logo or as the concluding statement in body text.
Used with the logo
Configuration
There is one configuration allowed for the tagline and logo arrangement, where the tagline and logo are arranged vertically.
Color Variations
With Full-color logo
With Single-color logo
The preferred single-color options are black logo and a black tagline on a white background, or a reversed white logo and white tagline on a black background or on a RapL’s gradient blue background. While the preferred background colors are white, black or RapL’s gradient blue, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The RapL logos should not be produced over a pattern or color gradation that undermines legibility.
Incorrect Usage
Both for building brand awareness and trademark protection, it’s crucial to implement the consistent and correct usage of the tagline. Use our tagline with intention and integrity. In general, do not alter it in any way or use it incorrectly. The examples below illustrate possible misuses, but they are not exhaustive in possibilities.
When used with Full-Color logo
Typography
Overview
Typography provides a strong, unifying element and can help convey a consistent brand voice across various marketing communications. Our font is approachable, human and highly technical, and it has been conscientiously engineered. Utilizing our own typeface will help provide increased visibility and recognition across all touch points for both the brand and vehicles.
Typography Settings
Tagline Font
Montserrat Bold is used as the tagline font.
(Tracking set at 25 thousandths
of an em)
Montserrat Bold
AaBaCc0123
abcdefghijklmnopqrstwxyz ABCDEFGHIJKLMNOPQRSTWXYZ 1234567890$%&@’*(,.;:#!?)
Color
RapL's Gradient Blue
RapL’s gradient blue is applied to RapL white logo’s background, RapL Trademark icon and RapL App launch icon background.
RapL Dynamic Blue 1
#0C39FA
RapL Dynamic Blue 1
#28E8FE
