RapL Brand Guidelines

Introduction

RapL (Rapid Learning) is the mobile-first AI driven personalized, bite-sized and adaptive learning platform.

We believe in empowering individuals and organizations to adopt a culture of continuous learning and produce exceptional outcomes. Our continuous innovation and rapid & professional customer success engagement will help you tackle the emerging and changing needs.

RapL Brand

Our brand pillars describe who we are. They express our beliefs and inspire our behaviors. Our brand pillars are innovative, exciting and inspiring. 

Logo

The RapL brand represents our tenets of quality, reliability and durability. It also stands as a symbol to inspire people around the world to go to places and do the things they’ve always dreamed of.

Configurations

Minimum clear space around the logo ensures visibility and clarity. The RapL logo should be kept clear of other logos and design elements. To measure clear space, the layout unit of measurement, “H” is used, where “H” is the height of the logo. The minimum clear space required around the logo (both horizontally and vertically) is calculated by multiplying the height of the logo with the number 0.5.

Minimum size

The minimum acceptable size refers to the height of the logo. The horizontal minimum size is 9 mm high in print and 24 pixels high in digital

Print

9 mm

Digital

24 mm

Color Variations

Full-color logo

The full-color primary logo should only be used on a white or light background.

Single-color logos

The preferred single-color options are black logo on a white background, or a reversed white logo on a black background or the white logo on RapL’s gradient blue background. While the preferred background colors are white, black or RapL’s gradient blue, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The RapL logos should not be produced over a pattern or color gradation that undermines legibility.

Download the white logo below

Download the black logo below

Incorrect Usage

Incorrect Full-Color logo use

For both building brand awareness and protecting the trademark of our brand, it’s important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way. The following examples illustrate possible misuses and simple rules to follow. These examples apply across our entire suite of logos.

Don’t stretch or distort the logo.
 
Don’t use the logo on a dark background.
 
Don’t alter the logo color.
 
Don’t use the logo within text.
 

Incorrect single-color logo use

The following examples illustrate possible misuses for single-color logos. Always use a single-color RapL logo in black or white; always use a white, black or RapL’s gradient blue background unless a co-branding partner controls the background color. In this case, use only a black or white RapL logo on the alternative-color background.

Don’t alter the logo color.
 
Always ensure significant contrast between the logo and background 

Logo Icons

Download RapL Trademark icon below

Download RapL button icon below

Download RapL App launch icon below

Download RapL Trademark icon below

Download RapL button icon below

Download RapL App launch icon below

Tagline

Overview

“Elevate Your Workforce” is the verbal expression that captures the essence of the RapL brand. It’s the enduring spirit that inspires people to learn continuously and live life to the fullest, whatever their jobs may be.

Use our tagline Elevate your workforce with intention and integrity. Follow the guidelines below for correct usage whether applied as a headline, a logo or as the concluding statement in body text.

Configuration

There is one configuration allowed for the tagline and logo arrangement, where the tagline and logo are arranged vertically.

Color Variations

With Full-color logo

The full-color logo with tagline should be used on a white or light background, the logo should be in RapL’s gradient blue with the tagline in black typography.

With Single-color logo

The preferred single-color options are black logo and a black tagline on a white background, or a reversed white logo and white tagline on a black background or on a RapL’s gradient blue background. While the preferred background colors are white, black or RapL’s gradient blue, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The RapL logos should not be produced over a pattern or color gradation that undermines legibility.

Download the logo with tagline below

Download the logo with tagline below

Incorrect Usage

Both for building brand awareness and trademark protection, it’s crucial to implement the consistent and correct usage of the tagline. Use our tagline with intention and integrity. In general, do not alter it in any way or use it incorrectly. The examples below illustrate possible misuses, but they are not exhaustive in possibilities.

When used with Full-Color logo

Don’t alter the tagline color.
 
Don’t change or alter the typography style.
 
 

Typography

Overview

Typography provides a strong, unifying element and can help convey a consistent brand voice across various marketing communications. Our font is approachable, human and highly technical, and it has been conscientiously engineered. Utilizing our own typeface will help provide increased visibility and recognition across all touch points for both the brand and vehicles.

Typography Settings

Tagline Font

Montserrat Bold is used as the tagline font.

(Tracking set at 25 thousandths of an em)

Montserrat Bold

AaBaCc0123

abcdefghijklmnopqrstwxyz ABCDEFGHIJKLMNOPQRSTWXYZ 1234567890$%&@’*(,.;:#!?)

Color

RapL's Gradient Blue

RapL’s gradient blue is applied to RapL white logo’s background, RapL Trademark icon and RapL App launch icon background.

RapL Dynamic Blue 1

#0C39FA

RapL Dynamic Blue 1

#28E8FE