Visual merchandising compliance, checked from a store photo

Turn your VM standards into visual checks. RapL AI image analytics assesses store and display photos against your standards and shows what needs attention.

✓Planograms
✓Promotions
✓Brand presentation
The challenge

Defining the standard is easy. Seeing it executed at scale is hard.

Retailers can define detailed VM standards. The real challenge is consistent execution across every store, every display and every location.

What head office defines

The VM standard

✓
Approved layouts and planograms
✓
Seasonal and promotional displays
✓
Brand presentation guidelines
What the store executes

The reality in store

✕
Manual checks with limited visibility
✕
Inconsistent execution across locations
✕
Gaps that go undetected
The solution

Turn VM standards into visual checks

RapL AI image analytics assesses store and display images against your defined VM standards and identifies areas that need attention.

1. VM standard

Your planograms and rules

2. Store image

A photo of the live display

3. AI image analytics

Checked against the standard

4. Action

Gaps fixed by the store team

AI image analytics becomes the bridge between what is defined and what is executed.

Capabilities

Make VM standards visible and checkable

These VM standards can be translated into image-based checks with RapL image recognition.

Shelf with products arranged and labelled by position

Product presentation

Arrangement, grouping and display organization.

Phone checking a shelf against the planogram

Planogram compliance

Placement, shelf allocation and approved layouts.

Store sale sign for a promotional campaign

Promotional setups

Campaign displays and required messaging.

Jewellery displayed on busts in a store window

Brand consistency

Signage, materials and presentation guidelines.

Use case

From approved planogram to store-level compliance

Store fridge shelves as set out in the approved planogram
Expected display

The approved standard

The planogram defines product placement, shelf allocation and facing counts for every SKU.

Live shelf photo with products detected by image recognition
Actual display, checked

The live shelf, checked

Store teams capture the live shelf. RapL checks it against the standard and surfaces any deviations.

How it works

From store image to action, in four steps

A simple routine store teams can follow for every display.

STEP 01

Define

Set the VM criteria each display must meet.

STEP 02

Capture

Store teams capture the display image.

STEP 03

Analyze

RapL checks it against your criteria.

STEP 04

Improve

Gaps are found and corrective action follows.

Why it matters

Consistency across every store

Visual checks help every store present its displays the same way, every time.

Consistent execution

Stores work to the same VM standards.

Faster visibility

Insight without waiting for store audits.

Scalable monitoring

Extend visual checks to every store.

Targeted fixes

Target the gaps that need attention.

FAQ

Questions about visual merchandising compliance

It is how well each store follows your approved VM standards, such as planograms, promotional displays and brand presentation guidelines.

Store teams capture a photo of a display or shelf. RapL image recognition assesses it against your defined VM standards and highlights areas that need attention.

Yes. A live shelf photo is compared with the approved planogram for product placement and shelf allocation, and deviations are surfaced for corrective action.

Product presentation, planogram compliance, promotional setups and brand consistency are common examples. Your existing standards can be translated into image-based checks.

It reduces the reliance on periodic physical audits by giving head office visibility of execution between visits, across every store.

Visual merchandising, retail operations and area management teams use them to keep displays consistent across every store and location.

More for retail

Explore other retail use cases

Retail overview

All retail solutions

Grooming compliance

Staff standards

Store audits

Inspections

See what image recognition can do for your VM standards

Explore how your existing VM standards can be translated into image-based checks across your stores.

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Overview

ISO/IEC 27001:2013 is a security management standard that specifies security management best practices and comprehensive security controls following the ISO/IEC 27002 best practice guidance. The basis of this certification is the development and implementation of a rigorous security program, which includes the development and implementation of an Information Security Management System (ISMS) which defines how RapL perpetually manages security in a holistic, comprehensive manner. This widely-recognized international security standard specifies that RapL do the following:

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Overview

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